advertising portrait by commercial photographer scott choucino of an old man looking sad at his birthday party

Funny Food Photography: Why I Shoot Food With a Sense of Humour

I’m a commercial food photographer in London, and I’ll be honest: some of my favourite pictures are the ones that make people laugh before they’ve even clocked what the food is. Thats why I love funny food photography Food photography has a reputation for being serious. Perfect steam, perfect crumb, a sprig of something green […]

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The perfect beer pour

The Perfect Beer Pour: What Goes Into Great Beer Photography

Ask any brewery marketing team what their hardest product to photograph is, and beer usually tops the list. Achieving the perfect beer pour is the holy grail of drink photography. Wine holds still. Cocktails can be built and rebuilt. Beer, on the other hand, is fighting you the entire time — the head collapses, the […]

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A martini glass with a clear cocktail garnished with a gherkin on a cocktail pick

Pickle Martini Photography

I’ve been busy working on a new set of pickle martini photography, and the pickle martini is the star of the set. If you haven’t come across one, a pickle martini is basically a dirty martini made with pickle brine instead of olive brine, with a pickle on the side of the glass instead of […]

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A disco ball hangs above a splashing BuzzBallz Strawberry Rita cocktail can, lit in red and blue club lighting

Inside a London Drink Photography Studio: How We Shoot Pour, Splash and Condensation

We all love some beautiful drink photography, but ask most people what a drink photographer in London actually does day to day and they picture someone snapping a nice cocktail on a bar table. The reality, at least in the studio, looks more like a small engineering project — high-speed flash, rigged pour mechanisms, and […]

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Macro Food & Drink Photography close up macro photograph of a huge breakfast sandwich

The Perfect Food Drip: Why Agencies Can’t Get Enough of Food Porn’s Favourite Shot

You can see more at www.scottchoucino.com or at my agents website www.agentatlarge.co.uk There’s a reason “drip” shots dominate every mood board that lands in my inbox. Honey suspended mid-fall off a spoon. Chocolate sauce caught halfway down a stack of pancakes – The perfect food drip. Condensation racing down an ice-cold can. A cheese pull […]

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Close-up of a bubbling, caramelised orange-yellow surface with dark blistered pockets, resembling melted cheese or toffee

Macro Food Photography for Advertising Campaigns

Some products don’t need a wide shot to sell themselves — they need one perfect detail. The crack of a chocolate shell. A single droplet running down a chilled can. The exact moment a pour catches the light. Macro food and drink photography is built for that moment: the close-up that carries an entire campaign.

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Iced pink berry drink over ice, topped with a swirl of whipped cream, in a clear cup

How We Shoot Gen Z Drink Photography

Gen Z Drink Photography Gen Z doesn’t drink like previous generations, and they don’t look at drinks the same way either. That’s the problem we set out to solve in the studio this year: how do you actually shoot Gen Z drink photography — not just talk about the trend, but understand it well enough […]

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Photography of Scott Choucinos Out Of Home campaign for Cathedral City

Cheese & Macro Food Photography

Shooting Cheese: Behind the Cathedral City Campaign Cheese is one of the hardest subjects in food photography — and one of my favourites.Mixing cheese and macro food photography into a creative campaign is a dream come true, so when Otherway https://www.otherway.com/ briefed us on imagery for Cathedral City’s national billboard campaign, the challenge wasn’t just […]

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Plate piled with crispy fried chicken drumsticks and pieces, on a red background

Fast Food Photography

Welcome to our new fast food photography project that we shot alongside stylist Pip Reid Redmond, Digi tech Paul Bonning Tyres and our agent and production company Agent at Large. You can view my full portfolios at www.scottchoucino.com and contact me directly here. You can see more of our work here www.scottchoucino.com Why Brands Choose […]

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Iced matcha drink swirled with milk in a plastic cup with a dome lid and striped straw

Coffee Photographer In London | Award-Winning Coffee Photography & Videography by Scott Choucino

Looking for a Coffee Photographer in London? Then look no further than www.scottchoucino.com Scott Choucino is aCoffee Photographer in London for Brands, Roasters, Cafés and Coffee Companies Looking for an experienced coffee photographer in London? Scott Choucino is an award-winning commercial photographer and videographer specialising in premium coffee photography and video production for coffee brands, […]

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