Social First Drinks Content Creator: Shooting for the Feed, Not Just for the Shelf

Glass of iced coffee with milk swirling through dark coffee over ice cubes

Close-up looking down into a fizzing Coca-Cola bottle, showing bubbles and the "Original Taste" label around the rim

Social First Drinks Content Creator in London Iced pink berry drink over ice, topped with a swirl of whipped cream, in a clear cup

Glass of iced coffee with milk swirling through dark coffee over ice cubes

Close-up of a fizzy orange drink in a glass, with a citrus slice and rising bubbles

Greggs Pumpkin Spice Lattes from £2.20 and sausage rolls, tasty coffee at a tasty price

Close-up of a golden liquid droplet forming at the neck of a bottle against a red background

The perfect beer pour

Glass bottle of Coca-Cola Original Taste casting a long shadow on a red background

Close-up of red fruit shapes seen through a condensation-covered glass surface

A martini in a stemmed glass, garnished with a pickled gherkin on a cocktail pick

Close-up of a condensation-covered glass of golden lager with a frothy white head

pink-fevertree-tonic-1

White Claw Hard Seltzer Mango can, 4.5% alcohol, sparkling water with a hint of mango

Purple frothy cocktail in a coupe glass topped with pansy flowers, surrounded by scattered pansies on a lilac table

White Claw Hard Seltzer Natural Lime can, 4.5% ALC/VOL, on a green background

Iced matcha drink swirled with milk in a plastic cup with a dome lid and striped straw

Close-up of a dark beer with swirling foam patterns rising through the amber-brown liquid

Pink liquid pouring and splashing dynamically inside a tilted glass against a pink background

Golden beer being poured into a Camden Town Brewery glass, foaming as it fills, set against a pink background

Milk pouring into a glass of iced coffee, swirling to create marbled patterns, against a blue background

Chilled can of TRIP CBD infused Peach Ginger lightly sparkling drink with 15mg CBD

Glass bottle filled with dark cola-coloured liquid, curved and slightly distorted in shape

Chilled Heineken Silver beer can with condensation, resting in crushed ice

Bottle of Camden Hells lager being opened, with foam splashing over an orange background

Bottle of Blackfriars Pomegranate & Rose G&T, ready to drink, 75cl, 7.3% vol

Two amber cocktails in tall red-stemmed glasses, garnished with citrus twists, on an orange background

A hand pulls a chilled Corona Extra bottle from a bed of ice among other beer bottles

Gold bottle of Baileys Chocolat Luxe Irish cream liqueur with real Belgian chocolate, 500ml, 15.7% vol, set against a swirling chocolate backdrop

Close-up of golden beer overflowing with foam, label pressed against the glass, bubbles rising through the liquid

Hand opening a can of Beavertown Neck Oil Session IPA 4.3%, foam spraying out against a blue sky

Bottle of Jägermeister with its stag-and-cross label encased in cracked ice, lit in green light

Close-up of fizzy cola with ice cubes and a lemon slice, bubbles rising through the dark amber liquid

orange-tonic-1

Close-up of golden amber cannabis concentrate wax with a glossy, translucent texture

Golden cocktail in a coupe glass with a sugar-rimmed straw, set on red geometric blocks against a red backdrop

Bottle of Jose Cuervo Especial tequila beside watermelon margaritas, watermelon slices and a pool

Most drinks shoots still start with the hero shot. The big landscape image of the bottle or can for the website banner, the poster or the point of sale. Then, a week later, someone asks for the social versions, and everyone starts cropping. This is where I can help as your social first drinks content creator.

That’s backwards for a lot of drinks brands now. If your drink is going to live in someone’s feed, it should be shot for the feed from the first frame.

I’m Scott Choucino, a drinks photographer and director in London, and a social first drinks content creator for brands that need their product to work on a phone before anywhere else. You can see how that plays out on my social first drinks page.

Social First Drinks Content Creator A martini glass with a clear cocktail garnished with a gherkin on a cocktail pick

What “social first” actually means

It isn’t a trend or a filter. It’s a planning decision I make before anything gets lit.

Vertical is the starting point. If the main home for the work is Reels, TikTok or Stories, I frame for 9:16 first and then work out how to protect the wider crops. Most of my shoots now involve both, so the set is built to cover everything.

The first second does the work. On social, nobody waits for the pour to get good. The hook has to be in the opening frames: the cap coming off, the ice cracking, the first splash hitting the glass. I plan the shot list around those moments.

Short, loud and clean. A 6 second cut-down is a different job from a 30 second film. I shoot with the edit in mind, so you get clips that stand alone and don’t just look like trimmed versions of something longer.

Stills and motion from the same session. Because I shoot both myself, the same set, glassware and lighting covers photography and video. The look stays consistent across every channel, and you only brief one person.

Shooting for how people actually drink now

A lot of the drinks brands I work with are chasing a younger audience, and that changes how things get shot. Recent work like strawberry cream soda, iced coffee and matcha is built for the scroll: bright colour, visible layers, and a drink that looks cold and ready to pick up.

Drinks don’t hold still, either. Ice melts, fizz fades and condensation never lands where you want it. So the glass, the lighting and the camera position are all sorted before the drink goes in. That gives me the time to get the stills and the clips while it still looks its best.

For motion, I shoot on 6K raw slow-motion cameras with the editing suite on site, so footage can be cut and reviewed where it was filmed. Clients can look at clips on the day, not a week later.

Who this suits

Drinks brands and marketing teams who need a steady supply of social content from one booking, without coordinating separate photo and video crews.
Agencies working to layouts and platform specs who want a shooter comfortable on a busy set with stylists, props and clients in the room.
Start-ups and independent producers who need a lot of content from a small budget. I plan the day to cover website, packaging, social and marketplace images in as few set-ups as possible.

Files come ready to use, cropped and sized for each channel the brief calls for.

See the work

If you want to see how this looks in practice, my drinks photography portfolio has the stills, and the motion work sits alongside it.

Booking me through Agent At Large

I’m represented by Agent At Large, the agency behind a roster of food and drink photographers and directors working with advertising agencies and brands. If you’re putting together a larger campaign, the team there can talk through availability, budget and how the production would run. You can also see the rest of the Agent At Large roster if you’re looking at who else might suit the brief.

For smaller projects or a quick conversation, you can get in touch with me directly. Send over whatever you’ve got, whether that’s a full creative deck, a rough idea, or just a drink and a deadline.

If you need a social first drinks content creator in London, I’m your man. Teddy, my Golden Retriever, will probably be supervising.