Social First Food Content Creator in London - Scott Choucino

Bald man in tweed jacket pulling an angry face while eating Weetabix with banana slices from a yellow bowl

Bottle of Listerine Cool Mint Zero Alcohol mouthwash, kills 99.9% of bad breath germs with a less intense taste

Woman with braided hair wearing red cat-eye sunglasses, gold hoop earrings and a black fluffy coat against a red background

Social First Drinks Content Creator in London Iced pink berry drink over ice, topped with a swirl of whipped cream, in a clear cup

Elderly man in a suit and star-patterned party hat, adjusting his hair with a puzzled expression against a blue background

Close-up of several stacked cheeseburgers with sesame buns, melted cheese, beef patties, pickles, onion, ketchup and mustard

Toasted baguette sandwich filled with soft-boiled egg slices, salad leaves, sun-dried tomatoes and chilli sauce

Sarnies Better: Cathedral City Makes It Better, layered ham, cheese, lettuce and tomato sandwich

Corn cobs with husks standing upright in soil, lit by a dramatic orange sunset with radiating light beams

Jacob's Mikado marshmallow, jammy, coconutty biscuit pack, with the slogan "Bakes it better

Glass of iced coffee with milk swirling through dark coffee over ice cubes

Close-up looking down into a fizzing Coca-Cola bottle, showing bubbles and the "Original Taste" label around the rim

Man with braided hair wearing a yellow and green shirt, biting a gold cross pendant on a chain

Close-up of a glossy red boiled sweet on a red textured background

Close-up of ring-shaped pasta shapes in tomato sauce, filling the entire frame

Woman eating a spoonful of Queen Millz cereal from a bowl, flanked by "Outside The Box" branded boxes

Melted chocolate and caramel being poured over a nut and cereal bar base, with visible peanut pieces

Crispy fried chicken burger with lettuce and mayonnaise in a toasted bun, on a yellow background

Cadbury Dairy Milk chocolate bar, unwrapped at the top, on a yellow background

Stack of waffles layered with ice cream scoops, topped with an upturned ice cream cone, served with cherries, cream and a strawberry milkshake

Iced matcha latte with swirled green and cream layers, served in a clear cup with a striped paper straw

Two-tier orange serving trolley with a lobster on a plate, pineapple and pink cocktail, set on a striped rug

Bottle of Dr.Ci:Labo VC100 Essence Lotion EX with a gold-capped orange design

Editorial for The Times by Scott Choucino

Three burgers displayed on beige plinths: a classic cheeseburger, a crispy chicken burger, and a beef burger with rocket and pickled onion

A hand holding up a bowl of poke-style salad with mango, cucumber, radish, salmon and pickled onion, against a blue background

Divided tray meal of sausages in gravy, mashed potato, peas and chocolate brownie with custard, on a pink tray

Pink liquid pouring and splashing dynamically inside a tilted glass against a pink background

A strawberry layer cake and coffee pot on a table in a monochromatic blue room, with a chair beside it

Food shot for the feed. Stills and motion, shot together on one set, framed for the phone before anything else. Need a Social First Food Content Creator in London, I am your guy.

Talk through your brief | See the food portfolio

Stills and motion, covered together

Most food shoots start with the big landscape hero shot. Then someone asks for the social versions a week later and everyone starts cropping. I do it the other way round. Vertical is the starting point, and the wider crops are protected on the day.

I’m Scott Choucino, a social first food content creator in London, and I shoot both the photography and the video myself.

Stills

Food photography that holds up on a small screen: texture, colour and appetite appeal, with room left for text and stickers. I frame for 9:16, 4:5 and 1:1 on set, so you get hero shots, carousel images and cover frames, plus packshots for your website, delivery apps and marketplaces.

Social first food photograph Jacob's Mikado biscuit topped with jam and pink coconut, advertised as marshmallow, jammy, coconutty. Text: Sounds crazy, tastes amazey. Bakes it better

Jacob's Mikado marshmallow, jammy, coconutty biscuit pack, with the slogan "Bakes it better

Motion

Short, loud clips built around the moment people stop scrolling: the pour, the cheese pull, the sauce landing on the burger. I shoot on 6K raw slow-motion cameras, with everything from 6 second cut-downs up to 30 second films. The edit happens in the studio, so you can review footage on the day.

One set, one booking, one look

Because I shoot both myself, the same styling, props and lighting cover photography and video. Your feed matches your campaign, and you only have to brief one person.

Before the shoot. We work out where the content will live and what each piece has to do. I build the shot list around the first second of every clip.

On the day. Food doesn’t last long under hot lights, so the styling, props and camera positions are sorted before the hero dish comes out. Burgers still look like burgers, and ice cream holds its shape long enough to get the stills and the clips.

After. Files arrive cropped and sized for every channel in the brief, ready to post.

Built for the scroll

A lot of the brands I work with want to reach a younger audience, and that changes how things get shot. Recent work like strawberry cream soda, iced coffee and matcha is made for the feed: bright colour, visible texture, and something that looks ready to pick up.

See more in my food portfolio, drinks portfolio and motion work.

Who it’s for

Brands. One booking for a month of social content, without coordinating separate photo and video crews.

Agencies. A photographer who works to layouts and platform specs, takes art direction, and is comfortable on a busy set with stylists, props and clients all in the room.

Start-ups. Plenty of content from a small budget. I plan each shoot so every set-up covers website, packaging, social and marketplace images.

Social First Food Content Creator in London Food & Drink Photographer for Advertising Agencies | London — Cathedral City Ad Campaign

Two studios, and Teddy

I work from fully equipped studios in London and Leicester, with Broncolor lighting, a full grip package, high-resolution view cameras, 6K raw slow-motion cameras, an in-house editing suite and a big prop and background store. My Golden Retriever, Teddy, usually supervises from somewhere nearby.

I’m represented by Agent At Large, the agency for food and drink photographers and directors. For bigger campaigns, they can talk you through availability, budget and how the production would run. You can see the rest of the Agent At Large roster too.

Got a product and a deadline?

That’s enough to start. Send over a full creative deck, a rough idea, or just the product and the date, and I’ll come back with options, availability and budget.

Get in touch for a Social First Food Content Creator in London