Macro Food & Drink Photography

A small selection of my Macro Food & Drink Photography that was created in my London studio in the UK working with top food stylists and editors.

Sarnies Better: Cathedral City Makes It Better, layered ham, cheese, lettuce and tomato sandwich

Greggs Pumpkin Spice Lattes from £2.20 and sausage rolls, tasty coffee at a tasty price. Fairtrade certified, subject to availability

Close-up of fresh green basil leaves densely covering the entire frame

Close-up looking down into a fizzing Coca-Cola bottle, showing bubbles and the "Original Taste" label around the rim

Close-up of several stacked cheeseburgers with sesame buns, melted cheese, beef patties, pickles, onion, ketchup and mustard

Close-up of a bubbling, caramelised orange-yellow surface with dark blistered spots and glossy sheen

A fried egg with a bright orange yolk, viewed from above on a blue background

Close-up of a stacked fried breakfast sandwich with egg, bacon, sausage, baked beans and ketchup dripping between layers of bread

Close-up of red fruit shapes seen through a condensation-covered glass surface

Close-up of a glossy red boiled sweet on a red textured background

Melted chocolate and caramel being poured over a nut and cereal bar base, with visible peanut pieces

Close-up of tagliatelle pasta coated in a chunky tomato sauce, garnished with fresh basil leaves

Close-up of a large pile of colourful, chocolate button-style sweets in red, yellow, green, pink, orange and pale blue

Close-up of spaghetti carbonara coated in a creamy sauce with crispy pancetta pieces

Close-up of a large pile of freshly fried thick-cut chips

Greggs advert: Flat White from £1.85. Freshly ground Fairtrade flavour coffee and sausage rolls, tasty coffee at a tasty price

Close-up of raw cauliflower florets with a few small green leaves scattered among them

Mini chocolate eggs wrapped in shiny blue, pink, yellow and green foil, piled together

Curly orange cheese puff snacks scattered across a green surface

Close-up of golden, cheese-baked cauliflower gratin with a spoon lifting a bubbling, browned floret

Close-up cross-section of a double-decker BLT sandwich, showing layers of crispy bacon, sliced tomato, lettuce and mayonnaise between toasted bread

Burgers Better: Cathedral City cheese melted over a burger patty with pickles, red onion and sauce, Cathedral City makes it better

Beans on toast, then topped with melted Cathedral City cheddar, showing the pack: "Makes it better

Close-up of stacked burgers with beef patties, melted cheese, pickles, tomato, red onion and lettuce between soft buns

Close-up of a condensation-covered glass of golden lager with a frothy white head

Close-up of a stacked burger with layers of ketchup, lettuce, tomato and bun visible

Close-up of golden-brown sausages roasted in a tray, packed tightly together

Close-up of melted cheese being pulled into long, stretchy strings over a baked dish

Close-up of a person wearing glasses licking a chocolate ice lolly

Rows of assorted finger sandwiches with fillings including ham, cheese, jam, egg mayonnaise and cress

Close-up of an orange slice and striped straw in an iced drink

Close-up of a dark beer with a creamy head, showing swirling bubble textures against the glass

Close-up of pasta rings in tomato sauce, filling the entire frame

Close-up of tinned spaghetti hoops-style noodles coated in thick tomato sauce

Close-up of macaroni pasta coated in creamy cheese sauce

Close-up of golden fried potato chips covering the entire frame

Abstract close-up of swirling amber and cream-coloured smoke or liquid forming soft, flowing shapes

Cross-section of a layered dessert with toasted meringue, mango, vanilla and raspberry layers atop a sponge base

Close-up of macaroni pasta coated in a creamy cheese sauce, filling the entire frame

Rows of gummy bear sweets arranged in horizontal stripes of different colours and flavours

Close-up of a melting knob of butter on toasted crumpet, showing its characteristic holes

Close-up of a frosty orange and red ice lolly on a stick, covered in ice crystals, against a blue background

Round chocolate cookie coated in blue and white speckled sugar beads, on a yellow background

Close-up of a large ice cube in a fizzy dark cola drink, with bubbles rising to the surface

Close-up of fizzy cola with ice cubes and a lime slice, bubbles rising to the surface

Close-up of a cherry with its stem submerged in a fizzy, amber-coloured drink, covered in tiny bubbles

Close-up of dark cola being poured over ice cubes in a tall glass

Close-up of fizzy cola with ice cubes and a lemon slice, bubbles rising through the dark amber liquid

Rows of McVitie's Club biscuit bars in orange and mint flavours, wrapped in orange and green packaging

Rows of colourful crisp packets stacked closely together, each showing a crisp graphic and price label

Rows of orange and purple lawn bowls viewed from above, each with a white and green centre ring

Close-up of a citrus slice submerged in fizzy liquid, covered in small bubbles

Macro Food & Drink Photography close up macro photograph of a huge breakfast sandwich

Commercial macro photography for food and drink brands, agencies, and packaging campaigns — shot in London and Leicester.

Macro photography turns a single detail — a shard of chocolate, a droplet on a strawberry, the crumb of fresh bread — into the image that sells the whole product. As a commercial food and drink photographer, I use macro techniques to capture the texture, freshness, and appetite appeal that brands need for advertising, packaging, and digital campaigns.

Whether it’s condensation running down a chilled can, the fizz of a pour caught mid-splash, or the fine detail of spice and grain, macro work is about getting close enough that the viewer can almost taste what they’re looking at.

What macro food and drink photography is used for

Packaging photography — hero shots that show ingredient quality and texture at a glance
Advertising campaigns — close-up detail shots for billboards, digital ads, and social content
Drink photography — pours, splashes, condensation, and carbonation captured in sharp detail
Ingredient and texture shots — spices, grains, herbs, and fresh produce shot to highlight quality
Social and content marketing — scroll-stopping close-up imagery built for Instagram and digital feeds

The portfolio

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How these images are made

Every macro shot starts with the right kit and the right conditions:

High-resolution view cameras for maximum detail and print-quality output
Broncolor lighting and a full grip package to control exactly where highlights and shadows fall
Studios in London and Leicester, fully equipped for tabletop macro and close-up production
An in-house editing suite for retouching that keeps texture and colour looking natural, not over-processed

Macro food work is unforgiving — every fleck, bubble, and imperfection is visible at that scale, so styling, lighting angle, and aperture all have to be exact. Most of this work is shot at narrow apertures to hold focus across the frame, with the light positioned close to the subject to compensate for the reduced exposure that comes with shooting this tight.

Who this is for

Our macro food and drink photography service is built for brands, advertising agencies, and packaging designers who need commercial-grade macro imagery — not stock photography, and not a quick phone shot. Past macro and close-up work has been produced for brands including Dolmio, Papa Johns, PepsiCo, Doritos, Ben’s Original, and GoPuff, alongside emerging brands building their identity from scratch.

Get in touch

Ready to talk about a macro food or drink shoot? [Get in touch] to discuss your brief, timelines, and studio availability in London or Leicester.

You can see my full food and drink portfolios and an overview here

Represented by Agent At Large.